A Simple Click Provides Those in Need with The Comfort of Hanes

Written by Carol Cain on 27 November 2011

Hanes®, America’s No. 1 Sock Brand has launched its third annual Virtual Sock Drive to benefit The Salvation Army just in time for the holiday season. For every person who visits Hanes on Facebook® (www.Facebook.com/Hanes) until Dec. 12, 2011, and clicks the “Donate Now” button, Hanes will donate a pair of socks toward the overall donation goal of 250,000 pairs (half a million individual socks). This year’s donation will elevate the combined total donated since the inaugural effort in 2009 to 1.7 million individual socks.

The Virtual Sock Drive allows the online community to make a difference for those in need this holiday season simply by visiting the Hanes Facebook page. Once new fans “like” the Hanes page they will be able to visit the “Sock” tab to trigger a donation, and current fans can donate simply by visiting the “Sock” tab by clicking “Donate Now.” Once fans complete their donations they can share the news with friends to encourage even more donations.

Hanes is proud to continue its partnership with The Salvation Army and to make a meaningful donation to the organization that provides assistance for nearly 30 million Americans.

To participate in the Virtual Sock Drive and for more information visit Hanes of Facebook HERE. The application will be live until Dec. 12, 2011. For more information about The Salvation Army including ways to get involved, visit http://www.salvationarmyusa.org/.