Hanes Introduces Comfort Package on Facebook to Raise Breast Cancer Awareness

Written by Carol Cain on 20 September 2011

Hanes has announced a new Facebook application to share comfort with those who need it most. Fans of Hanes on Facebook can personalize and send free virtual Comfort Packages to friends and family via a digital tool on the Hanes Facebook page For each package sent, Hanes will donate $1 to the National Breast Cancer Foundation, Inc. To promote early cancer detection and provide mammograms for those in need.

Hanes created the Comfort Packages to bring a smile and help spread comfort to fans’ social networks in a small, but impactful, way. The free virtual Comfort Package can be sent from the Pink tab on the Hanes page. The Comfort Package is fully customizable with photos, videos, recipes, T-shirt designs, music and messages. Sending a Comfort Package is one of many gestures that can brighten someone’s day and help provide support and comfort to a loved one.

The Comfort Package is an extension of the many ways Hanes contributes to breast cancer awareness. As a longtime supporter of breast cancer awareness, Hanes has made cash and in-kind donations totaling $1 million since 2009 and is donating up to $125,000 to NBCF this year. As part of that overall donation, Hanes fans will have an opportunity to make a difference. For each Care Package sent, Hanes will donate $1 up to $25,000.

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. NBCF provides free mammograms for women who could not otherwise afford them and supports early detection research programs in leading medical facilities across the country.

Along with the Comfort Package, the Pink tab on the Hanes Facebook page includes a video of interviews featuring Hanes employees who have been affected by breast cancer and the Words of Comfort Wall where fans can leave thoughts of hope and encouragement to those touched by this terrible disease.

In addition to the Pink tab on Facebook, Hanes is continuing its popular Design A Tee application, where users can design and buy their own tees for breast cancer awareness. Available at HanesPink.com, 10 percent of the retail price from each shirt sold benefits NBCF.

To send a Comfort Package click on this image here to be redirected: