Join Friends of Kiehl's Earth 2011 to Support Waterkeeper Alliance

Join Friends of Kiehl’s Earth 2011 to Support Waterkeeper Alliance

Written by Carol Cain on 20 April 2011

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to announce a Limited Edition Label Art series, where 100% of net proceeds will benefit the Waterkeeper Alliance a charity long supported by Kiehl’s for the past 30 years. This grassroots advocacy organization, with nearly 200 Waterkeeper member organizations, is dedicated to empowering communities to protect and preserve our waterways from polluters.

To commemorate the philanthropic success of “Friends of Kiehl’s” Earth Day 2009 and 2010 initiatives – which raised $100,000 for Waterkeeper Alliance, and $200,000 for the Rainforest Alliance – Kiehl’s is proud to extend its relationship with Waterkeeper Alliance in 2011, with a donation of $100,000.

Staying true to Kiehl’s longstanding mission of supporting initiatives to help preserve and protect the environment, two “Friends of Kiehl’s” have created Limited Edition labels for Kiehl’s Rare Earth Deep Pore Cleansing Masque, made with fairly-traded Amazonian White Clay from the Marajo Island. An ingredient found at the basin of Brazil’s Amazon River, White Clay, also known as “magic earth,” is a natural ingredient known for its skin detoxification properties. With this in mind, a partnership was born from the ideal pairing of an organization that preserves waterways from polluters, and a product that removes dirt, toxins, excess oil and dead cells from the skin. Kehl’s has tapped into the he creativity of Michael C. Hall and Chloë Sevigny, who have designed the labels for this collection.

100% of Net Kiehl’s Proceeds from this Limited Edition Label Art series will benefit Waterkeeper Alliance. The Limited Edition Rare Earth Deep Pore Cleansing Masque series features water-ecology inspired designs by socially conscious influencers, depicting their vision of social responsibility.

This partnership is only the latest piece in Kehl’s long-standing commitment to the environment, part of their overall mission to give back to their communities. Kiehl’s has always used the most minimal packaging in their products to reduce waste; encouraged their customers to recycle, and their ongoing in-store Recycle and Be Rewarded! program has encouraged customers to return more than 200,000 empty Kiehl’s bottles back to their stores for recycling. Throughout the years,they’ve also supported environmental organizations with limited edition products to benefit their efforts, and have been fortunate to collaborate with like-minded partners such as Julianne Moore, Pharrell Williams, Jeff Koons and Erykah Badu on these projects.

So if you can make it out to Kiehl’s, treat yourself or someone you love to any one of their wonderful products and in turn, help in this great cause.

Disclosure: This is not a sponsored post.